Why Go Digital?
Digital transformation in retail is driven by the change in customer behavior. Before making a purchase, consumers now do product research and read reviews online. In a shop, a customer expects to be able to use Apple Pay and redeem digital coupons. Following the purchase, your audience will most likely share their shopping experience on social media.
To retain digital customers, a brick-and-mortar business must deliver seamless and personalized shopping experience across multiple touchpoints:
MOBILE-ASSISTED SHOPPING
90%of customers use smartphones in stores while shopping (source: Retail TouchPoints)
OMNICHANNEL EXPERIENCE
73%of customers use several channels during their buying journey (source: Harvard Business Review)
PERSONALIZATION
71%of customers want companies to give them personalized experiences (source: McKinsey)
DIGITAL RETAIL
84%of customers believe retailers should merge offline and online shopping (source: Deloitte)
Smart Retail Solutions to Transform Your Business
Case studies
Case Study
Multimedia Streaming Solution for Digital Signage
Digital Signage
To relay promo content to customers and improve in-store navigation, you can make use of custom retail digital signage solutions. Partner with Softeq to create:
- Multimedia streaming solutions for digital displays
- Mobile and web apps supporting digital signage content management
- Digital signage with Augmented Reality capabilities
Proximity Marketing
To engage customers and increase sales, you can deliver proximity notifications right to your customers’ smartphones. We will help you design location-aware solutions based on GPS, NFC, BLE beacons, and QR codes:
- End-to-end proximity solutions: sensors, firmware, back end, mobile apps
- Retail intelligence platforms supporting customer data analysis
Case Study
Custom Firmware for Beacon-enabled Digital Intelligence Platform
Case Study
RFID-based Asset Tracking Solution for Warehouses
Inventory Management
To align supply with demand and reduce shrinkage, you should monitor inventory location, availability, and storage conditions. Softeq will help you collect inventory data using sensors (temperature, humidity, motion), RFID tags, and beacons. Our inventory management solutions portfolio features:
- RFID and beacon-based inventory tracking systems
- Inventory management software merged with ERP, CRM, and WMS systems
- ML-driven predictive analytics based on historical and real-time sales data
How Can We Help?
Boosting Customer Loyalty
We digitalize customer loyalty programs — and that’s what 95% of your loyalty program members want. Our mobile development team builds native and cross-platform customer loyalty apps with multi-level rewards systems, social features, live chat functionality, and chatbots.
Changing Customers’ Reality
Besides beacons and digital signage, we’ll help you transform in-store customer experience with Augmented Reality. To that end, we develop marker-based catalog apps, AR navigation systems driving foot traffic to your store, and virtual try-on solutions.
Contact Us
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+2761-527-0985
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info@migerotec.com
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